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Your teams answer GGR, churn and regulator questions from one warehouse with full audit trails. It joins your gaming platform, CRM, affiliate, marketing and web tracking data, with Power BI reports and player models on top.
The platform at a glance
Gaming platform, CRM, affiliate software, web tracking and marketing channels
Microsoft Azure, or Databricks, Microsoft Fabric, Snowflake or BigQuery if you already run one
Built to ISO 27001 requirements: network isolation, audit trails and data residency
Marketing, operations, customer service, responsible gaming and compliance
At a European online gaming operator that runs its reporting on the platform we built
Which players become VIPs, who is about to churn, which games and promotions pay back, and what the responsible gaming report says this week.
Churn and segmentation models, promotion ROI, responsible gaming reporting
What drives revenue by venue and table, how events and seasons change footfall, and how play crosses between the floor and online.
GGR by table, staffing by footfall, omnichannel reporting
Which channels and partners bring players who stay, and what each campaign returns against its budget.
Channel attribution, player lifetime value forecasts, budget tracking
How games and features perform by operator, which promotions work, and where game activity looks anomalous.
Game-log collection, account-level reporting, anomaly alerts
What is inside
A warehouse with one set of KPI definitions and Power BI reports your teams can extend on their own. Retention, reactivation and responsible gaming models run on your full player history, inside your security perimeter.
The nightly load that once finished before the team arrived now runs past the first meeting, and the report arrives after the decision.
Teams collate and cross-check exports by hand, and every regulator request means another round.
When someone from the BI team leaves, the logic leaves too, and new hires take months to catch up.
Without lifecycle rules and efficient loading, the warehouse runs flat out around the clock and the bill follows.
Discovery
Workshops with your stakeholders and a review of your architecture, sources and processes. You get a prioritised roadmap, a target architecture with a transition plan, and a risk plan.
Framework
We set up our metadata-driven loading framework on a medallion architecture, connect the sources and add lifecycle rules, so reports stop querying the live gaming platform.
Delivery
We move legacy reporting across, add new and external sources, and hand over one reusable data model ready for reporting, analytics and data science.
At the European online gaming operator, the Azure environment met ISO 27001 certification requirements, with network isolation, security controls, full audit trails and data residency compliance. Regulatory reporting requests were handled promptly and accurately from the warehouse.
No. The gaming operator in our case study runs on Azure; if you already run Databricks, Microsoft Fabric, Snowflake or BigQuery, we build the platform there.
Those tools see only the data you send them, and every transfer outside your organisation adds a security question. Models in your own warehouse use the full player history and stay inside your security perimeter.
Your team. We hand over the framework, the data model and the documentation, so the know-how stays with you when people change. If you want us to run it, support is priced separately.
With a paid discovery at a fixed price: workshops with your stakeholders and a review of your sources and architecture. The roadmap and target architecture it produces set the scope, and we then quote the build, usually at a fixed price.
You talk to Michał Dębski, co-founder, about your gaming platform, CRM and reporting, and leave knowing what a first release would cover.
