Casino Analytics
Success is just a data analytics bet away.
Data challenges in casinos
Inconsistency in financial data
A problem with data consistency can lead to losses and other, potentially irreversible, negative consequences. Data such as player balances or end-of-day numbers must be carefully measured and cross-checked before they are reported.
Missing analytical capabilities
Analytics are the key to efficient business operations. By using only the CRM for analytics, you significantly limit your marketing possibilities. Same happens if you
do not combine various sources of data to get a 360-degree picture of your players.
Regulatory reporting
Preparing reports for authorities is not only an unpleasant obligation but also a significant challenge, especially in the context of calculating responsible gaming KPIs.
Customer Acquisition Rate
The iGaming market is growing rapidly, which entails increased competition. The battle for acquiring new customers and retaining existing ones has become a daily concern of the marketing department.
Data analytics solutions for casinos
Data warehouse
A central place for storing and managing business data from various sources.
- All data is readily available.
- Unrestricted data retrieval in terms of size and time.
- Verification of data consistency and analysis building.
- Secure and compliant data storage.
Regulatory Vault monitoring
Monitor the quality of the data which you send to the authorities and make sure you are always fully compliant.
- Prevent issues with authorities due to data vault inconsistencies.
- Track the correctness of reported player status changes.
- Validate the data even at transaction level: compare the vault with your transactional database.
Analytical Reporting
Generate business reports that allow for easy analysis and drawing conclusions from your data.
- Customer and market intelligence.
- Monitoring of suspicious player behavior.
- Verification of the effectiveness of marketing campaigns.
- Analysis of revenue trends and patterns.
Cloud Compliance Validation
The process of verifying compliance with security and privacy requirements for cloud data.
- Identification of security and compliance gaps with local regulations.
- Verification of cloud environment compliance with ISO 27001 standards.
- Best practices supporting compliance in the gambling industry.
Predictive analytics
Data science and machine learning techniques to analyze large amounts of data and predict future outcomes related to various aspects of your casino operations.
- Player segmentation.
- Identifying high-value players, also known as VIPs or whales.
- Player churn: which players are at risk of stopping playing at your casino.
- Lifetime value (LTV): total revenue the player will generate over their lifetime.
Why analyze the data?
With access to data, you can easily monitor all the KPIs that are related to your casino’s activity.
Discover the metrics below and gain valuable insights into your business operations. By leveraging data, you will identify areas for improvement and optimize your processes for increased efficiency and profitability.
GGR - Gross Gaming Revenue
You will be able to calculate the total amount of money that your casino earns from players after subtracting all winnings.
NGR - Net Gaming Revenue
With this data, you will be able to check the profitability of your casino.
ARPU - Average Revenue Per User
Curious about how much revenue each player generates? The answer is already waiting for you.
CPA - Cost Per Acquisition
The cost of acquiring a player who made a deposit or created an account at the casino.
Margin per player
This will allow you to calculate how much you will earn per player over their lifetime.
Who will gain?
Marketing
Utilize Business Analytics to plan marketing campaigns based on data. You will be able to track player behavior, what resonates with them the most, and which channels are the most effective.
Legal
Preparing reports for authorities has always been problematic and challenging? Now you can be sure where to look for the required data and prepare it on time.
Financial
Financial reports, invoice monitoring, and transaction verification can all happen faster and in a more accessible format.
Analysis
Collecting data from various sources and putting them into a clear and concise format takes time. Time is money, so don’t waste it in places where it’s not necessary.
Board
Not all reports are used in daily work, some are used to view the industry from a different perspective. The direction of the organization is set by the board, who can base their decisions on concrete data.
Security
In the cyber world, data is one of the most valuable currencies. Take conscious steps to ensure their security.
Marketing
Utilize Business Analytics to plan marketing campaigns based on data. You will be able to track player behavior, what resonates with them the most, and which channels are the most effective.
Legal
Preparing reports for authorities has always been problematic and challenging? Now you can be sure where to look for the required data and prepare it on time.
Financial
Financial reports, invoice monitoring, and transaction verification can all happen faster
and in a more accessible format.
Analysis
Collecting data from various sources and putting them into a clear and concise format
takes time. Time is money, so don’t waste it in places where it’s not necessary.
Board
Not all reports are used in daily work, some are used to view the industry from a different
perspective. The direction of the organization is set by the board, who can base their decisions on concrete data.
Security
In the cyber world, data is one of the most valuable currencies. Take conscious steps to
ensure their security.
Why with us
Experience
We have completed projects in collaboration with industry leaders in iGaming. We understand the rules that need to be followed and how to achieve tangible success through data analysis.
Expertise
Through case studies, we have prepared scenarios for various problems, enabling us to quickly onboard and produce results.
Technology
As a Microsoft Partner, we closely follow the latest data technologies and strategies and are eager to share our knowledge.
Contact us
Do you have any questions? Feel free to contact us.